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Globale Media Press Room

Websites that are not optimised for mobile may experience lower visibility and search rankings, thereby missing out on valuable organic traffic and leads.

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According to industry estimates, in the case of AR and VR advertising, expenses can span from $5,000 to upwards of $250,000 Ever since immersive experiences have been introduced.

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The East and North-East have a thriving ecosystem of their own – rich culture, tradition, lifestyle, language, consumer trends, content consumption, buying behaviour and more.

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Bhavesh Talreja, founder and CEO, Globale Media, talks to BrandWagon Online about his weekends, favourite vacation destination and more Weekends are all about down time. After a week full of work to meet deadlines, everybody needs some breather to relax and recuperate.

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As part of this strategic alliance, Globale Media will leverage Rooter’s in-built inventory across its branding business present across various digital platforms.

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Young female leaders share their journey of how they entered the PR and Comms industry, gained experience, and rise through the ranks

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The programmatic advertising landscape is about to get a whole lot more crowded. Amazon, the retail titan, is setting its sights on this multi-billion dollar industry, and its entry is no small shakeup.

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Adgully Middle East is proud to announce the launch of a new column, Offbeat Corner, dedicated to delving into the lives and insights of industry leaders. Our debut feature showcases Ahmed Elgebaly, Regional Head for MENA at Globale Media.

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In the bustling markets of the Middle East, a silent revolution is underway that is reshaping the landscape of retail – the integration of Artificial Intelligence (AI) into the operations of e-commerce platforms.

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As Finance Minister Nirmala Sitharaman unveiled the Union Budget 2024, the media and entertainment leaders have expressed optimism and commendation for the government’s initiatives.

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Despite turbulent budgets in previous years and current economic headwinds, tech investments are a priority for CMOs and proving their RoI is more crucial than ever.

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Research suggests that by 2030, gaming-related advertising will be worth $17.6 billion globally. A large part of this will be programmatic ads, said experts.

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According to CabinetM’s Q3, CY 2023 MarTech Innovation Report, new product announcements saw a 49% decline compared to the previous quarter, while feature announcements decreased by 22%.

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As we bid farewell to 2023, the adtech industry stands at the forefront of technological innovation, constantly evolving to meet the dynamic demands of the digital landscape. With marketers banking on digital trends, adtech industry looks equally promising. .

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CTV advertising spends in India are expected to grow at a compound annual growth rate (CAGR) of 47% in the next five years to reach $395 million by 2027, according to a GroupM’s Finecast and Kantar report.

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The AI-driven market has witnessed a massive transition in recent years, which is evident with reports suggesting that the global AI market is projected to reach $1394.30 billion in 2029.

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Globale Media Invests in Rooter, a Leading Gaming and Content Platform

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Integrated Measurement Strategies for Omnichannel Campaigns…

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Many reports suggest that mobile gaming takes the biggest piece of the gaming pie. So how is India making the most of this upsurge?

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According to Bhavesh Talreja, Founder and CEO, Globale Media, most of the brands are expecting consistently controlled inflation and less volatility so they can offer their specific products at stable prices..

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The last few months of 2022 witnessed an uptick in several trends. Most of them will continue to stay relevant this year with an enhanced approach and increased adaptability…

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Not much has changed as far as the core of marketing is concerned. Even today, marketers are using multiple visuals to establish their brands and help customers identify their products….

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It comes as no surprise that firms that offer creative communication that often translates to a higher click-through rate with the help of ‘intelligent segmentation’….

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Relevance and benefits of text marketing in a mobile-first world

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How do ad tech companies ensure the privacy of the users?…

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We also won ‘BRONZE’ at ADGULLY Digixx 2023 for Kotak 811 under the category of Discipline Awards (Digital & Direct Marketing)

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If proposed upward revision is implemented, they may have to rejig business plans with a hike in-app ad rates, among other measures….

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We are delighted to launch #GMX – our self-serve cloud-based platform. Please go through the below articles to find more on how it will help advertisers maximise their ROIs

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OEMs help companies reduce costs and provide a good return on investments. By creating a multi-vendor environment, it becomes easier for companies to keep a check on their completion and target audience to provide better services.

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