Founder and CEO of Globale Media, an AI-driven mobile advertising platform, and a seasoned marketing professional.
When you’re in the mobile app industry, the number of daily active users (DAU) is your lifeblood. Growing that number exponentially while maintaining retention should be your number one goal. Although there are many strategies to acquire loyal users, one of the most efficient and effective is partnering with other apps with established expertise in app marketing.
In-app advertising is critical as consumers continue to spend hours each day on their phones. A new report from mobile analytics firm App Annie reveals the global average time spent on apps was 4.2 hours a day, up 30% from two years prior. While some of the increase can be attributed to the pandemic, the trend has been rising consistently for years and is slated to grow even further. If you’re looking to target mobile users, the best strategy is to place your ads where consumers are spending most of their time: on mobile apps.
Within the mobile app universe, near-distance file transmission and sharing apps have been innovating how files are distributed, shared and managed offline. In today’s mobile age, near-distance file sharing apps make our life simpler by making file sharing fast and effective. Twenty-eight million files are shared every day, and more than 6 billion are shared every year.
Given these big numbers, there’s an opportunity for advertisers to leverage the power of file sharing apps in acquiring and retaining users.
What Are Near-Distance File Sharing Apps, And How Do They Work?
In simple terms, near-distance file transmission technology is quite different from other methods of file sharing. The file sharing process consists of three simple steps: select the file you want to share, select recipients, and tap share. They’re used to transfer many types of media including apps, pictures and videos of any size.
Near-distance file transmission apps are revolutionizing file sharing, while making it simpler and faster for all users. Apps like SHAREit and FilesGo are leading the way.
The Influence Behind Word-Of-Mouth
Currently, mobile apps are driving billions of app downloads for advertisers. And given the functionality of file sharing apps — as well as a large number of active users across its network－it’s no surprise advertisers are experimenting with different file sharing platforms.
One such example is SHAREit. The file and app manager includes a feature that suggests a variety of apps users can share with their network. Whenever a user opens the app to share, it shows the user all the other relevant and related apps in strategic positions, such that the user may want to share those too. With each file being shared 16x, it triggers the ripple effect of sharing, thus prompting virality.
Since app sharing is traditionally done via word of mouth, this leads to much higher levels of engagement. From our experience, marketing your app via file sharing apps is not only effective in terms of user acquisition, but it results in users of a significantly higher quality, measured in terms of higher retention rates, higher lifetime value, and low churn.
Why Advertise On File-Sharing Apps?
Additionally, file sharing ads have a significant advantage because they are product-agnostic. The bigger the audience on a file sharing app, the greater the opportunity to target users with interests of all types, like shopping, music, gaming, or social media. As a result, brands belonging to different industries can find their ideal audience and grow at scale.
As mobile penetration and digital adoption increases across emerging markets, I predict we will see a rise in the use of file sharing apps. In the mobile ad world, such apps are driving billions of trusted app downloads for advertisers and are specifically helping advertisers with user acquisition by providing customized and localized solutions to brands.
Near-distance file sharing technology platforms will especially see rapid growth and innovation in areas like e-commerce and fintech, where it’s expected they will continue to drive ease of digital payments and financial inclusion.
Future of File Sharing Apps
The future of file sharing apps lies in providing users with a seamless experience while maintaining security at the highest levels. As mobile penetration and digital adoption increase across emerging markets, we will see a rise in the use of file sharing apps, specifically markets where mobile phones are the primary digital device. If you want to stay ahead of your competitors, now is the time to get your app and/or brand into file sharing app advertising.
