With the rising demand for apps in local languages, the use of mobile apps is expected to grow tremendously around the world. With over 4.5 million apps available on the App Store and Google Play Store, the foremost challenge faced by the publishers is the distribution of their apps. Here are some tactics to be used to increase the visibility of your app in various search engines.
Improve App Store Optimization
To gain the attention of the potential users towards your app, it must have a high visibility score. And there’s no magical formula apart from App Store Optimization. App Store Optimization is the most important strategy to increase the number of downloads of mobile apps and to increase the visibility of the app. Simply put, App Store Optimization means gaining a higher rank of your app compared to other apps and being found when searched for relevant keywords in the App Store.
App Store Optimization is a long-term process, you just can’t set it once and be satisfied with the results for a long time. You would need to regularly check on and update the keywords to leave the competitors behind, monitor your App Store’s page-views to downloads conversion rate, and improve it by monitoring and testing.
App name length
With the recent update, Google Play Store restricts an app name to be up to 50 characters only. Thus, to level up the visibility of your app, you should settle on an easy and a concise name and add a couple of keywords thereunder to enhance your search visibility. Always make sure that you use under 50 characters in your app name because if you use more than that, your Android app will not be visible on Google Play Store.
On the other hand, iOS App Store also restricts its app name to be up to 30 characters. Thus, to improve the ranking positions of your app, you should better name your app in between the restricted number of characters and feature a couple of keywords thereunder so that it will be capable enough for increasing the application visibility within the app store.
Complete App listing
Adding an app icon, screenshots, and other details helps to encourage the prospects to download your app. The application icon is a must-have, as this is the first thing a user sees before doing anything else. It should showcase the identity of your app and make it clear what it is about. As the icon should be visible on a comparatively little screen, make sure you don’t overload it with unnecessary details.
Speaking about screenshots and video materials, they are not the obligatory issues that affect the app visibility directly, but they surely help you boost the downloads. The pictures and videos should reflect the essential features and benefits of the app that would grab the users’ attention.
Influencer marketing
Social media influencers also play an important role in raising your app’s visibility in App Store and Google Play Store. Its main task is to increase public awareness regarding the usage of your app. Before knowing how social media influencers help increase the app visibility, it’s important to know “who is a social media influencer”?
Simply put, an influencer is a person who impacts other people’s choices on various social media platforms like Instagram, YouTube, Twitter, and others. Influencer app marketing involves getting your app reviewed and tested by these folks, creating a positive image of your app for your target customer. These actions create curiosity about your app and increase the downloads and enhance visibility.
Encourage users to review and rate
Always encourage your users to write down an honest review of your app. App Store always considers positive reviews as a key consideration for the validation of an app’s quality, which successively improves its ranking within the App Store. All the apps with good reviews and ratings usually trend in top positions. So, you must encourage your users to write down a positive review by sending them a push notification periodically.
Facebook advertising
Since Facebook has pre-installed ad features, you can use it as a convenient and cost-effective way to grab your audience’s attention and increase your app visibility and downloads. The app publishers use this social media platform to set ad campaigns, target, and track results. However, if you’re a complete newcomer to this, you can lose all your marketing budget in a matter of minutes if you mess up.
Following all the above steps will grow your app visibility in the App Store. Although thousands of new apps are launched on the App Store every single day, not everyone follows the basics. App Store Optimization is the key to survive in the current world of mobile apps.
