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Globale Media Blog

May 2017

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Latest Trends in Performance Marketing

Posted by Pooja Bagul on May 8, 2017

As the reports of Adtech industry frauds surfaced into the limelight, the entire market was thrown into a frenzy of anxious marketers losing their sleep over the wastage of their ad budgets. The massive funds that were set aside to bring the much-needed brand visibility, failed to even reach their target audience. Quick view of Performance Marketing Amidst these brands lamenting over their financial losses, the ones who resorted to performance marketing beforehand are now…

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