The most popular questions that each marketer thinks of are: what’s remarketing and how it’s beneficial for their business. The misunderstanding prevails that web users do not like ads while they’re browsing the web pages. Besides, the recent report supported this fact with the statistics that 25.8 percent of the users block ads, and this number tends to grow. However, the later survey showed that in reality consumers don’t mind observing ads on the website. They simply do not want to watch irrelevant ads. The report also shows that 77% of the people prefer using ad filtering programs instead of a complete ad block.
Thus, marketers should find various ways to spice up the relevance of the ads to the customers by creating a better user experience, which helps engage more people towards your business. And that’s where remarketing will be a perfect fit for your strategy.
What is remarketing?
Remarketing is the strategy that helps the marketer to remarket people that engaged with your mobile app or website previously and showed some interest in your products but didn’t end in a final conversion. This allows the marketer to strategically position your ads for your target audience, as well as helps the marketer increase brand awareness and remind the target consumers to make a purchase.
Types of remarketing campaigns
In order to retarget and re-engage web or app customers, there’re various sorts of remarketing strategies prevailing in the market. According to their needs, brands and advertisers can select those that would suit their business.
- Search retargeting : Search retargeting is a unique type of retargeting that permits you to broaden your reach. Once you take the assistance of Google remarketing ads, you will be ready to find those customers who have looked for the things identical to your own offers. While using remarketing ads, you will be allowed to focus on those interested in your products, and hence those target consumers will be able to know precisely about your offers and have an idea how your product is differentiated from those of competitors.
- Email remarketing : While your target customer is browsing elsewhere within the internet, email marketing gives you an option to target the people on your email list. As target consumers have already shown interest in your offering or they even added the product to the shopping cart, email marketing helps you keep up your brand on their mind that may influence them to buy your product soon. As you know that they have shown interest in your products, that opens up the opportunity for you to bring them back to your website.
- Video remarketing : With the help of Google display network, you can show video ads on YouTube to your potential consumers. People browsing your app or website can be targeted while they browse anywhere else on Google.
- Search ads : Along with display ads on various websites, you can also display ads on search engines. With the help of these remarketing ads, you will be able to broaden your reach and target those consumers who have visited your website or have been using Google for searching various terms online.
- Responsive display ads : It helps in retargeting the consumer as it is capable of adjusting itself in any available ad space. Responsive display ads have the capacity to automatically adjust their appearance, size, and format to the available size and space and make the add banner looks in one’s website more dynamic.
How remarketing fits into your digital marketing strategy
Retargeting campaigns are useful to remind your website visitors about your services and products once they leave it without buying any of the products. It allows you to display text or visual ads to your target consumers on other websites after they’ve visited your page without reacting. It’s acknowledged that 97% of the people that visited your website for the first time won’t buy anything. Also, they’re going to be lost forever if you do not attempt to bring them back. With the help of retargeting advertising platforms, you’ll be ready to conduct retargeting campaigns. These retargeting campaigns help you make brand awareness among your potential consumers, increasing your sales, conversion rates and customer loyalty.
If the marketer would appropriately use the mentioned retargeting strategies, it’ll surely enhance your existing channels and fit into your marketing strategy. If you properly consider the retargeting tools and integrate properly together with your marketing efforts, it’ll create a bigger cross-channel marketing strategy which will provide more success to your business and you’ll be ready to gain loyal customers which will surely enhance your sales in near future.
