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Top categories in Mobile Games

Posted by Pooja Bagul on September 19, 2017

The days are history when game was just a word for kid’s dictionary. Nowadays, the word ‘GAME’ also excites other generations also. When we are talking about mobile phones, games have always been the centre of attraction for the users. Phones in twenty first century have become smart and so do the people. Categories of game for which the users fall for depends on their perspective and the devices they are using. So the developers…

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Fraud

MOBILE AD FRAUDS – What it is?

Posted by Pooja Bagul on June 26, 2017

  MOBILE AD FRAUDS – What it is?   Mobile fraud is increasing day by day. There are numerous reports that give an estimation, however, around Dollar 7.2 billion is lost due to mobile ad fraud. Mobile ad fraud is when any individual or a group tries to defraud advertisers, supply partners or the publishers. The main objective here is to snatch from advertising budgets.   FORMS OF MOBILE FRAUDS   There are a number…

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Latest Trends in Performance Marketing

Posted by Pooja Bagul on May 8, 2017

As the reports of Adtech industry frauds surfaced into the limelight, the entire market was thrown into a frenzy of anxious marketers losing their sleep over the wastage of their ad budgets. The massive funds that were set aside to bring the much-needed brand visibility, failed to even reach their target audience. Quick view of Performance Marketing Amidst these brands lamenting over their financial losses, the ones who resorted to performance marketing beforehand are now…

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Video Creatives

"Gone are the days when a simple image or an infographic would be enough to increase your page traffic, now are the days where the only way to increase your page traffic is through creative videos. As the majority of firms is gearing up for this new medium of communication, no wonder why the demand for video creatives is increasing day by day."     According to a research, almost 69% of-of your end users…

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Customer Life Time Value

Posted by Pooja Bagul on April 14, 2017

What more should I do to gain in more customers? How should I manage to strike a balance between my returns and expenses? Which marketing offers shall I invest in to create an outstanding product experience for my customers? If you find yourself losing your sleep over these questions then it's high time that you learn to utilize the penultimate solution of Customer Life Time Value to your advantage. Known to be a pivotal tool…

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